Ashurst advises ASICS on the acquisition of Njuko

Ashurst Paris advised ASICS on the acquisition of Njuko, the European market leader in online registration for endurance events.

The acquisition, following the acquisition of Race Roster in 2019, will enable ASICS to benefit from the platform's cutting-edge technology helping endurance events to capture and manage runners' data. Furthermore, the Japanese sports equipment manufacturer sees Njuko as an opportunity to federate the runners' community by enhancing their interactions both with the ASICS group and with race organisers.

ASICS is thus strengthening its position in the digital running market, in which it is already well established, especially through its RunKeeper application and its OneASICS customer loyalty programme.

Having already deployed endurance race registration services in Japan, North America and New Zealand, ASICS will now offer this type of service throughout Europe.

Ashurst Paris Corporate team was led by PartnerAnne Reffay, who was assisted by Associate Louis Rainguenet.

A large number of teams within Ashurst were involved in the legal audit of this transaction:

In Paris, the Employment law team (PartnerMuriel Parienteand Associate Jordan Cohen), the Real Estate team (PartnerPhilippe None, AssociateMarianne Sajusand Junior AssociateSophie Plaquevent) have been involved. The Paris Tax team has also contributed to certain tax aspects of the transaction (PartnerEmmanuelle Pontnau-Faureand Junior Associate Lucas Halimi).

The Corporate teams in Frankfurt (PartnerJan Krekelerand Legal manager Sandra Schmidt), Hong Kong (PartnerChin Yeohand Senior AssociateSean Ching), London (PartnerDallan Pitmanand Associate Clara Yeo), Singapore (PartnerMichelle Phangand CounselLisa Hui) and Luxembourg (Senior AssociateLaurence Latuillerie全球Lo)以及纽约ans team (PartnerMichael Nearyand Senior AssociateMisha Daha) have also been instrumental to the success of this transaction.